Dr. Carl Winter Presented with the Borlaug CAST Communication Award

September 26, 2012

If consumers and policymakers are not getting the message about agriculture, it's not Carl Winter's fault. The respected professor from the University of California--Davis is the author of two books and more than 100 publications. He serves on committees, teaches communication courses to graduate students, and testifies before the U.S. Congress on pesticide/food safety issues. But he is maybe best known for his version of America's Got Talent--Ag Style.
 
Winter, the "Elvis of E. coli," has given nearly 200 live performances of his food safety music parodies at conferences, trade shows, and public gatherings during the past several years. As shown in the photo, he is adept at getting audience participation for his sing-alongs. Winter has also distributed more than 30,000 CDs and DVDs, while his website music attracts thousands of visitors.
 
CAST and CropLife Foundation value the importance of communicating agriculture's story to the public. At a recent CropLife meeting in Florida, Winter "performed" as the keynote speaker, and he was recognized for earning the award. The Borlaug CAST Communication Award is presented annually for outstanding achievement by a scientist, engineer, technologist, or other professional working in the agricultural, environmental, or food sectors for contributing to the advancement of science in the public policy arena. 
 
During his presentation speech to Carl Winter at the event, CAST EVP/CEO John Bonner used a George Bernard Shaw quote to point out that "the single biggest problem with communications is the illusion that it has taken place."  Winter may be a performer, but he is no illusionist. His messages about agriculture come through loud and clear.
 
CAST and CropLife will make a formal presentation of the Borlaug CAST Communication Award to Dr. Winter at a morning side event during the World Food Prize on Wednesday, October 17. The session will feature several speakers including this self-proclaimed "Sinatra of Salmonella." No matter what he has to say--or perform--we can be certain that Winter will do what he does best: communicate credible information about food production and food safety.