Jayson Lusk Receives Borlaug CAST Communication Award

October 19, 2017

After the Borlaug CAST Communication Award sculpture was handed to Jayson Lusk, he began his speech with a humble observation: "I have no idea why I was chosen to join this prestigious group." He then gave a 30-minute presentation that demonstrated exactly why this self-proclaimed ag economist is a worthy recipient of an award that echoes the legacy of Norman Borlaug and includes a laureate list of influential ag/science communicators from around the world. In an address that included facts, surveys, and insights about tech innovation, Lusk stressed the importance of engaging consumers and considering their values when communicating with the public.      

CAST and Syngenta hosted the October 18 World Food Prize side event that included a breakfast, the honoring of Jayson Lusk, and a panel discussion organized by the American Society of Agricultural and Biological Engineers. Kenneth Quinn, Julie Borlaug Larson, and other experts added insights during the session.

Click here for the entire press release.

Click here for an article focused on Lusk's three key challenges in communicating with the public.

        

For the eighth year in a row, the winner of the Borlaug CAST Communication Award (BCCA) was honored at a World Food Prize side event, and this year's recipient--Jayson Lusk--gave an insightful keynote address about The Future of Food. After a breakfast sponsored by Syngenta, CAST Executive Vice President Kent Schescke and Syngenta's Dirk Drost spoke about Lusk's communication abilities and the many accomplishments that make him a perfect fit for this group of dynamic BCCA influencers.

World Food Prize President Kenneth Quinn (photo left) noted that "agriculture brings people together." CAST EVP Kent Schescke (photo right) welcomed all to the event celebrating "a world supported by plants and animals."

 

 

 The Borlaug CAST Communication Award is presented annually to science/ag experts who demonstrate an ability to communicate through written material, public presentations, and various forms of media. Both the World Food Prize and CAST have many connections with Norman Borlaug--Nobel Peace Prize winner and Father of the Green Revolution. He emphasized the importance of clear, credible communication about agriculture and science, and the annual BCCA event celebrates this cause. Attendees at the 2017 session were delighted to have Jeanie Borlaug Laube (Borlaug's daughter) and Julie Borlaug Larson (his granddaughter) attend. 

Larson (photo left) is Vice President of Communications at INARI Agriculture, and she spoke eloquently about the ways that her grandfather's words (and wisdom) still ring true today. She emphasized Borlaug's connections to CAST, she thanked farmers, and she finished with the call for proactive communication: "Take it to the farmer, take it to the public."  Laube (in photo right with C.S. Prakash) leads the Borlaug Global Rust Initiative and is involved with many activities promoting agriculture. Prakash is an influential professor at Tuskegee University and 2015 BCCA laureate

 

BCCA laureate Jayson Lusk--in the middle with a panel of agriculture specialists gathered for the ASABE panel discussion titled Designing the Road Out of Poverty: Ensuring Resource Access. The group includes, left to right, Indrajeet Chaubey (Purdue), Margaret Catley-Carlson (World Food Prize), Geoff Graham (DuPont Pioneer), Lusk, David Baltensperger (Texas A&M), Timothy Williams (Inter. Water Management Inst.), and Stephen Searcy (Texas A&M and ASABE).