Doc Callahan—retired professor, part-time farmer, and full-time front-porch pontificator—occasionally helps us with our letters-to-the-editor. Today he focuses on questions of grammar, style, and meaning.
At this time of year, I don’t mind being called a “steakholder.” The polar vortex has crawled back north, farmers are sitting in their cabs making tractor noises as they anticipate planting season, and barbeques are sending off smoke signals in our midwestern town. I like holding a steak and watching the coals get just right.
On the other hand, a recent press release CAST sent out used the word “steakholder,” and the A-1 Sauce hit the fan. CAST’s announcement offers editing services for agricultural written material—but a few readers must have skipped straight to looking for typos rather than reading for content.They scolded us for our misuse of “steakholder.”
If you examine the CAST announcement below, you will see that several words were misused on purpose—“overlook, choke, steakholder”—to emphasize the need for proofreading. If a company is communicating with stakeholders, it’s important to catch typos and misused homonyms. But reading for content is also important. Nowadays, many of us quickly read a large amount online—or we read other languages like Twitterese.
Whatever the occasion, proper grammar and style still loom large in the world of communication. Sew, if your like I and worried about missteaks, feel free to contact CAST Editing Services. It will impress your readers—and maybe your steakholders, too.
Splitting Infinitives, Dangling Participles, and
Dealing with the Elusive M-Dash
CAST Offers New Editing Services
We’ve all read about grammar or proofreading mistakes that communicate humor more than the message intended. It could be the job application that includes a line such as, “Here are my qualifications for you to overlook.” Or a company might send out an offer that misses the mark: “We have put together a series of videos that are choke full of usable content that your steakholders can use immediately.”
Grammar and style issues become even more important when executives are writing company documents or experts are composing scientific research papers. Typos and diction errors are one thing; syntax and proper citation are another. No matter how accomplished a writer might be, proofreading is a challenge, and proper formatting is a key to successful publications.
The Council for Agricultural Science and Technology would like to help you with your publications, websites, books, newsletters, and other printed forms of communication. Grammatical errors, confusing punctuation, and choppy syntax give your readers the wrong impressions–and in some cases, they can be “deal breakers.” Any document you release must look its best in order to promote your organization and attest to its credibility. CAST editors will add that layer of polish that your piece deserves.
The editing staff at CAST has many years of experience, and they can put that expertise to work for you. Services include basic copyediting, website copyediting, proofreading, layout, indexing, and more.