General Mills has struck a deal with McDonald’s to supply the fast-food giant with an exclusive Yoplait Go-GURT yogurt product for its Happy Meals and Mighty Kids Meals in the United States.
October 2013: An advocacy group is criticizing McDonald’s announcement that it will include books in its Happy Meals to promote literacy. The fast food chain also announces it will provide more than 20 million books to families in the U.S. and give 100,000 additional books to the literacy non-profit Reading is Fundamental. McDonald’s has been aggressively trying to improve its menu offerings and image, announcing last month it would offer more fruits and vegetables.
You Want Fries with That Book? (earlier post from 2012)
According to a report in the Huffington Post online, McDonald’s will provide a book rather than a toy with Happy Meals served in England. The Brits are such literary show-offs. A bit of Shakespeare, maybe? “But soft, what book through yonder burger and fries beckons?”
I’m not much of a McFoodie, but I’ll leave it to others to decide about their eating choices. I am a big proponent of reading, so who knows—maybe this will start a trend. I can envision all fast-food restaurants providing books for kids. Sounds good as long as the reverse doesn’t happen. I’d hate to see a child check a book out and the librarian ask, “You want fries with that?” by dan gogerty (photo right from cherylbooks.wordpress; photo left from businessinsider)
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